Psychologists and researchers of management sciences are of great interest in subject of stress and the major reason for this is its impact on psychological well-being and organizational consequences. They also recommend that preventing stress called destructive stress results from factors such as role ambiguity, role uncertainty, and organizational policies, and decreases both the individual and organizational performance. The purpose of this study is to investigate the effect of role conflict and role ambiguity on employees' job stress by explaining the role of work-family conflict. The statistical population of this study is comprised of 530 employees of Iran's central insurance. Using stratified random sampling and Cochran's formula, a sample of 118 employees was selected. We used a researcher-made questionnaire for data gathering. The Cronbach's alpha for this questionnaire was .88 and split-half reliability was .80, which represents for a reliable questionnaire. Furthermore, we used content validity and confirmatory factor analysis to confirm the validity of questionnaire. Data analysis was accomplished by structural equation modeling using the LISREL software v 8.7. Research results indicate that the effect of role ambiguity on work-family conflict is statistically significant (p-value = 62.40). Furthermore, the effect of role ambiguity on job stress was confirmed with significance of 1.83. On the other hand, the effect of role conflict on work-family conflict was not confirmed, because its significance value was negative. However, it was found that the job stress is influenced by role conflict (p-value = 2.35). And finally, the effect of work-family conflict on job stress was confirmed with the number of .93 for its significance value.

Nowadays, it is impossible for retailers to establish a competitive and successful store in the marketplace through making a distinction in the outer facades of their stores, altering the pricing system, and diversifying the products offered in the store, due to the intense competition emerged in retailing markets. This leads the retailing markets to a new concept of marketplace, which is called “teaser retailing”. In this research, we first explain some related variables such as emotional and social stimulants, emotional-perceptual indicators, price of product, customer satisfaction, and customer loyalty. Then we investigate the impact of emotional and social stimulants and price of products on emotional-perceptual indicators as well as the relationship between emotional-perceptual indicators and customer satisfaction, and finally the relationship between customer satisfaction and his/her loyalty. The first hypothesis was associated with the effect of the store emotional stimulants on emotional-perceptual indicators and it was not confirmed. After investigation of the second hypothesis, it was cleared that the store social stimulants affects the buyer & apos; s emotional-perceptual indicators in purchasing point. On the other hand, the third hypothesis indicated that price of products affects the buyer & apos; s emotional-perceptual indicators in purchasing point. The fourth hypothesis indicated that emotional-perceptual indicators affect the customer satisfaction, and finally the fifth one indicated that the customer satisfaction leads to his/her loyalty.