The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.
Growing Science » Authors » I Gusti Ngurah Jaya Agung Widagda
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Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions Pages 649-658
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Authors: Putu Laksmita Dewi Rahmayanti, I Gusti Ngurah Jaya Agung Widagda, Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, Martaleni Martaleni, Dwi Putra Buana Sakti, Suwitho Suwitho, Putri Anggreni
DOI: 10.5267/j.ijdns.2021.8.002
Keywords: Continuous Usage Intention, Attitude, Perceived Usefulness, Perceived Ease of Use, E-Wallet
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Journal: IJDS | Year: 2021 | Volume: 5 | Issue: 4 | Views: 3604 | Reviews: 0