Growing Science » Authors » Hussam Ali
Authors: Luay Al-Muani, Muneer Alrwashdeh, Hussam Ali, Khaled Tawfiq Al-Assaf
DOI: 10.5267/j.ijdns.2023.5.003
Keywords: Influencer marketing, Brand attitude, Purchase intention, Trustworthiness, Expertise, Information Quality
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 3 | Views: 3158 | Reviews: 0
Authors: Hussam Ali, Omar Mohammad Ali Alqudah
DOI: 10.5267/j.ijdns.2022.4.007
Keywords: Marketing Influencers, Overall Brand Equity, Brand Awareness, Customer Brand Engagement, Five Star Hotel
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 6020 | Reviews: 0
Authors: Muneer Alrwashdeh, Hussam Ali, Abdullah Helalat, Dina Ahmad Awad Alkhodar
DOI: 10.5267/j.ijdns.2022.1.007
Keywords: Social Media Influencers, Brand credibility, Ewom, Repurchase intention, Patronage intentions
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 2 | Views: 2702 | Reviews: 0
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