This research explains the interaction of marketing intelligence with business intelligence tools and e-marketing strategies for Jordanian companies such as Amazon, Marka VIP, and Khazanti, with a sample size of 317 employees. The authors investigated the direct impact of marketing intelligence on the e-marketing strategy, the moderating role of business intelligence tools, and how jointly both intervening variables affect the firm through Smart PLS 4. These findings indicate that business intelligence tools are crucial in leveraging marketing intelligence toward effective e-marketing strategy development. Therefore, these contributions offer a holistic view of technology-driven marketing practices from a literature perspective and provide practical insights that organizations may utilize in refining their digital marketing approaches.

In the technological and digital revolution, the world is witnessing unprecedented environmental uncertainty as big data becomes more complex in the labor market. Hence, the study examined the relationship between business analytics, big data, and decision-making insights. The study design used a quantitative approach through a questionnaire distributed to a sample of 412 management levels from international organizations located in King Hussein Business Park in Jordan, named CISCO, Microsoft, Oracle, MBC, Samsung, Migrate, Aramex, Experia, and Ericsson. The data were managed through PROCESS Micro v3.5 software via SPSS packages to investigate the total effects of the study variables. The results confirmed the positive relationship between business analytics, big data, and decision-making insights at a statistically significant level (p < 0.01). The study presented a theoretical development of the role of management in achieving mature visions based on big data that constitute solutions to the complex interactions between technology and human orientation, facilitating the organizational complexities supported by the digital age and transforming them in favor of business decisions in the organizational environment of business companies.

This research strives to offer valuable insights into business intelligence and analytics utilization. Besides, its expansion encompasses essential success factors for business intelligence and strategic management in the hospitality industry. The study's sample comprises 387 hotel managers from the Jordanian hospitality industry. Data collected to support the research goal was examined using multiple regression analysis through SPSS, with the assistance of PROCESS Macro v3.5. The results of this study reveal that business intelligence and analytics can serve as a bridge to connect crucial success factors for business intelligence and strategic management. These findings have implications for existing literature and stakeholders. Hotels that have integrated business intelligence and analytics acknowledge the advantages of enhancing their strategic management capabilities and decision-making processes.