This study aims at exploring the effect of four elements of an integrated marketing mix. The mix consists of both elements of the 4Ps and SIVA marketing models. These elements are product-solution, promotion-information, place-access, and price-value. A questionnaire was used to collect the required data from a sample of retailing market customers in Saudi Arabia. The total number of the questionnaires used in data analysis was 378. The study found that product-solution and place-access from customers’ perspective had significant effects on customer retention. On the other hand, price-value had a negative significant effect on customer retention, while promotion-information had no effect on customer retention. Hence, companies are called for considering products as solutions, promotion as a source of information for customers, place as an access point for such a solution, and price must be appropriate to the value that the customer gets.

The goal of the study was to determine the influence of green supply chain management strategies on performance in Jordanian industrial enterprises using just in time. All of Jordan's manufacturing enterprises were included in the analysis. A total of 218 companies were selected from the manufacturing industry. The study hypotheses were tested using Path Analysis. The results showed that green supply chain practices had a significant indirect effect on performance through JIT. Based on the study findings, the researchers recommend individuals and decision-makers to improve the expected results of green supply chain practices in the performance of economic and social business through just in time production and increasing the interest in logistics services as one of managing green supply chains practices in these companies.

This paper sought to test the impact of mixed reality technologies on student engagement in Kuwait universities. Physical reality, augmented reality, augmented virtuality, and virtual reality have been relied upon as mixed reality technologies. Moreover, behavioural, cognitive, and emotional engagement were used as measures of students' engagement according to self-determination theory. The data used in the analysis were received from 812 students in various disciplines in Kuwaiti universities with a response rate of 86.19%. Structural equation modeling (SEM) was the statistical approach used in data analysis. The results indicated varying relative importance levels for mixed reality techniques, although the relative importance level for students' engagement was high. Besides, all mixed reality technologies had a positive impact on students' engagement, with the highest impact of augmented reality and the lowest impact of augmented virtuality. This paper provided contributions to the development of an empirical approach based on new technologies to improve student engagement in developing country universities. Accordingly, the paper emphasized the need for Kuwaiti universities to invest in augmented reality technologies, for example, interactive screens and 3D mobile applications to increase students' exploratory ability.

The aim of the study is to examine the impact of online consumer reviews on purchasing intention through product mental image. The primary sources represented by the instrument were distributed to the study population consisting of consumers of cosmetics in Jordan. Recently, the phenomenon of selling cosmetics through Internet websites and social media platforms has spread widely in Jordan. Therefore, Google Forms was used to design the research instrument and ask consumers of these products to respond to it by publishing it on the official websites of the sellers and with their approval. Structural equation modeling (CB-SEM) technique using the AMOS software was used to test the study hypotheses. The study results show that product mental image mediates the relationship between online consumer review and purchasing intention. Based on the results of the study, the researchers provided recommendations.

The purpose of this research is to look into the drivers that influence whether or not users will use e-training. The research identified six elements that influence e-training intention to use: perceived ease of use (PEU), computer and internet self-efficacy (CIS), perceived usefulness (PUS), interaction (INT), technical support (TEC), and management support (MGS). Data were collected using a questionnaire distributed to a sample consisting of employees in private universities to test six hypotheses related to these factors. The results showed that four of these factors, i.e., perceived ease of use (PEU), computer and internet self-efficacy (CIS), perceived usefulness (PUS), and technical support (TEC) are key drivers of e-training intention to use. Results are discussed and conclusion is reported.