The aim of this study is to investigate the factors influencing the performance of the industrial small and medium enterprises (SMEs) in Jordan. The factors include financial, management, marketing, technological and government policy and regulations. A qualitative method is employed by adopting a descriptive questionnaire research design. The data of the study are gathered from the employees who work at the industrial SMEs in Jordan. The results show that there were positive and signifi-cant relationships between all mentioned factors and the performance of SMEs, which indicate that when these factors are improved, the performance will also be improved. However, the economic factors have negative effects on the performance of SMEs.