Growing Science » Authors » Ahmad Rahchamani
Authors: Abbas Ataheryan, Masoumeh Sadat Abtahi, Ahmad Rahchamani
DOI: 10.5267/j.msl.2013.08.032
Keywords: Financial promotion, Brand equity, Marketing expenses, Perception quality
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 9 | Views: 2086 | Reviews: 0
Authors: Samaneh Khalili, Ahmad Rahchamani, Masoumeh Sadat Abtahi
DOI: 10.5267/j.msl.2013.08.031
Keywords: Brand experience, Brand image, Brand satisfaction, Perception image
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 9 | Views: 3899 | Reviews: 0
Authors: Seyed Hamidreza Moteshakereh, Masoumeh sadat Abtahi, Ahmad Rahchamani
Keywords: Consumer behavior, Luxury brands, Purchase intention, Social norms
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 8 | Views: 3878 | Reviews: 0
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