Information System (IS) is a strife to exploit Business Intelligence (BI) in an organization. In the Malaysian Halal Food Manufacturing, a league of Information Technology (IT) professional and decision makers is the architect of the perspective in IT. There are numerous research studies on utilizing and investigating strategic effects of environmental factors augmentation on the organizations, but compact information is acknowledged prevailing how the subjective conception for the strategic source of deci-sions is transformed into the objective principle. Hence, general interpretation of the IT professional and the decision makers is crucial for a comprehensive and collaborative decision-making process. Therefore, prosper stimulate assimilation of the environmental factors that persuade the knowledge integration between IT professionals and decision makers is compulsory. BI and Big Data (BD) help organizations derive enhance decision-making process and knowledge creation. The objective of this research study is to emerge knowledge from organizing BD and to utilize BI together with perceiving MIT90s framework and environmental factors for the analysis of decision-making process of halal food manufacturers in Malaysia. The study applied regression analysis to predicted 103 responses to determine decision making of business performance. The results indicate that halal market demand played important role in predicting business performance of halal manufactures. This study provides some insights into decision making perspectives of business performance management among halal food manufacturers in Malaysia.

Halal industry in Malaysia provides a great opportunity for food manufacturers to expand their businesses, globally. However, the business has faced with some difficulties to improve performance due to complexity in halal supply chain. This paper studies the adoption of halal food supply chain (HFSC) factors on business performance among halal food manufacturers in Malaysia. Data were collected randomly from Halal Development Council (HDC) directory website. Using regres-sion analysis, 103 responses were analyzed to determine the effects of adoption factors of HFSC on business performance. The results indicate that the context of technological, organizational and environmental can improve business performance of halal manufacturer. Perceived benefits in the context of technological gives the best predictor on business performance. In the context of organizational, readiness provides the best predictor of business performance. Meanwhile, halal market demand in the context of environmental gives the best predictor of business performance. The paper examines business performance in food industry; however other industries in halal are not focused. The results provide some insights into business performance among halal industry in Malaysia.