Nowadays efficiency measurement is considered as one of the most important methods for performance assessment of the organizations. Assessment of academic education and research system is a vital factor for education and research promotion and also is a panoramic mirror for education and research activities. The aim of this research is to assess the efficiency measurement of Shiraz university colleges over the period 2009 – 2014. Data Envelopment Analysis (DEA) as one of the most important methods of efficiency measurement has two limitations: First, it calculates cross-sectional efficiency values and second, it may consider many units as an efficient unit. Window Data Envelopment Analysis (WDEA) is used for eliminating the first limitation and similarly double frontier analysis is used to overcome the second limitation. The results show that proposed WDEA method with double frontier in comparison with traditional analysis, provides more accurate results.

In the recent years, issues like high competitive pressure, globalization, business difficulties, resources limits, technological complications and activities specialization, fast changes in environment, etc. have caused organizations to reconsider their management methods. As a result, they are looking forward to branding new strategies in order to achieve competitive advantages. Focusing on main competences and outsourcing most of the activities are some of these strategies. Assessment management and selecting the appropriate contractor who holds adequate efficiency is of critical importance for having a project accomplished in time and with foreseen resources. Various qualitative and quantitative factors of different importance are involved in contractors’ assessment and should be taken into account before decision making. In this paper, once the factors are identified using fuzzy screening method, they are prioritized according to their importance by means of fuzzy hierarchical analysis.

This research proposes a comprehensive model that investigates the relationships between service quality, hedonic, perceived value and behavioral intentions. The purpose of this study is to build a better understanding of the determinants of customer satisfaction and customer loyalty throughout the restaurant services by incorporating the perceptions of hedonic effect in service delivery and outlining why and how service quality is important to customer satisfaction and customer loyalty. Respondents were chosen from three regular customers of Atawich chain restaurants in city of Tehran by using stratified random sampling method. A total of 390 questionnaires were used for data analysis. Structural equations modeling by using LISREL was performed to empirically test the relationships between the constructs of this study. Results show that both service quality and hedonic effect are importance predictors of customer satisfaction in Iranian society. In addition, results indicate that service quality and hedonic effect have positive and significant effects on perceived value. However, relationship between customer satisfaction and perceived value with attitudinal loyalty was not significant. Finally, it suggests that restaurant managers should improve their restaurant service offerings to satisfy customers. In addition, the results emphasize the significance of hedonic effect and positive emotions in creating perceived value and customer satisfaction.