Growing Science » Authors » Abdul Razak Munir
Authors: Abdul Razak Munir, Gunawan Bata Ilyas, Jumidah Maming, Nuraeni Kadir
Keywords: Innovation, Geo-cultural product attractiveness, Acculturative Aesthetic Attractiveness, Marketing performance
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 1013 | Reviews: 0
Authors: Abdul Razak Munir, Nuraeni Kadir, Fauziah Umar, Andi Syahida Ulhaq Pasryb, Syarifuddin Sulaiman
DOI: 10.5267/j.ijdns.2023.12.012
Keywords: Digital Marketing, Brand Articulating Capability, Brand Resonance Capability, Marketing Performance, SMEs
Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 2 | Views: 453 | Reviews: 0
Authors: Abdul Razak Munir, Nuraeni Kadir, Fauziah Umar, Gunawan Bata lyas
DOI: 10.5267/j.ijdns.2022.12.005
Keywords: Digital Marketing, Brand Articulating Capability, Marketing Performance, SMEs
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 5203 | Reviews: 0
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