How to cite this paper
Ha, V. (2020). The effects of attitude, trust and switching cost on loyalty in commercial banks in Ho Minh City.Accounting, 6(2), 151-160.
Refrences
Afsar, B., Rehman, Z. U., & Shahjehan, A. (2010). Determinants of customer loyalty in the banking sector: The case of Pakistan. African Journal of Business Management, 4(6), 1040-1047.
Akhgari, M., Bruning, E. R., Finlay, J., & Bruning, N. S. (2018). Image, performance, attitudes, trust, and loyalty in financial services. International Journal of Bank Marketing, 36(4), 744-763.
Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of consumer psychology, 14(3), 318-330.
Bravo, R., Montaner, T., & Pina, J. M. (2009). The role of bank image for customers versus non-customers. International Journal of Bank Marketing, 27(4), 315-334.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of marketing, 72(3), 48-63.
Hasan, H., Kiong, T. P., & Ainuddin, R. A. (2014). Effects of perceived value and trust on customer loyalty towards foreign banks in Sabah, Malaysia. Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology, 1(2), 137-154.
He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657.
Homer, P. M. (2008). Perceived quality and image: When all is not “rosy”. Journal of Business Research, 61(7), 715-723.
Hoq, M. Z., Sultana, N., & Amin, M. (2010). The effect of trust, customer satisfaction and image on customers' loyalty in islamic banking sector. South Asian Journal of Management, 17(1), 70.
Keisidou, E., Sarigiannidis, L., Maditinos, D. I., & Thalassinos, E. I. (2013). Customer satisfaction, loyalty and financial performance: A holistic approach of the Greek banking sector. International Journal of Bank Marketing, 31(4), 259-288.
Ladhari, R., Souiden, N., & Ladhari, I. (2011). Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image. Journal of Financial Services Marketing, 16(2), 111-124.
Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293-311.
Leninkumar, V. (2017). The relationship between customer satisfaction and customer trust on customer loyalty. International Journal of Academic Research in Business and Social Sciences, 7(4), 450-465.
Ofori, K. S., Boateng, H., Okoe, A. F., & Gvozdanovic, I. (2017). Examining customers’ continuance intentions towards internet banking usage. Marketing Intelligence & Planning, 35(6), 756-773.
Okada, E. M. (2005). Justification effects on consumer choice of hedonic and utilitarian goods. Journal of marketing research, 42(1), 43-53.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business research, 59(10-11), 1160-1166.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: a meta-analysis. Journal of Marketing, 70(4), 136-153.
Pham, M. T. (2004). The logic of feeling. Journal of Consumer Psychology, 14(4), 360-369.
Ryu, K., Han, H., & Jang, S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416-432.
Schoorman, F.D., Mayer, R.C. and Davis, J.H. (2007), An integrative model of organizational trust: past, present, and future, The Academy of Management Review, 32(2), 344-354.
Schwarz, N. (2012), Feelings-as-information theory, in Van Lange, P.A.M., Kruglanski, A. and Higgins, E.T. (Eds), Handbook of Theories of Social Psychology, Sage, Thousand Oaks, CA, pp. 289-308.
Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), Consumer trust, value, and loyalty in relational exchanges, Journal of Marketing, 66(1), 15-37.
Tho, N.D. (2011), Methods of scientific research in business. Social Labor Publishing.
Tho, N. D., & Trang, N.T.M. (2011), Market research syllabus. Labor Publishing.
Trong, H., & Nguyen, M.N.C. (2008), Textbook of Data Analysis with SPSS Episodes 1 & 2. Hong Duc Publishing, TP.HCM
Tweneboah-Koduah, E., & Farley, Y.D. (2015). Relationship between customer satisfaction and customer loyalty in the retail banking sector of Ghana, International Journal of Business and Management, 11(1), 249-262.
Voss, K.E., Spangenberg, E.R., & Grohmann, B. (2003). Measuring hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310-320.
Akhgari, M., Bruning, E. R., Finlay, J., & Bruning, N. S. (2018). Image, performance, attitudes, trust, and loyalty in financial services. International Journal of Bank Marketing, 36(4), 744-763.
Batra, R., & Homer, P. M. (2004). The situational impact of brand image beliefs. Journal of consumer psychology, 14(3), 318-330.
Bravo, R., Montaner, T., & Pina, J. M. (2009). The role of bank image for customers versus non-customers. International Journal of Bank Marketing, 27(4), 315-334.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.
Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian benefits. Journal of marketing, 72(3), 48-63.
Hasan, H., Kiong, T. P., & Ainuddin, R. A. (2014). Effects of perceived value and trust on customer loyalty towards foreign banks in Sabah, Malaysia. Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology, 1(2), 137-154.
He, H., Li, Y., & Harris, L. (2012). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657.
Homer, P. M. (2008). Perceived quality and image: When all is not “rosy”. Journal of Business Research, 61(7), 715-723.
Hoq, M. Z., Sultana, N., & Amin, M. (2010). The effect of trust, customer satisfaction and image on customers' loyalty in islamic banking sector. South Asian Journal of Management, 17(1), 70.
Keisidou, E., Sarigiannidis, L., Maditinos, D. I., & Thalassinos, E. I. (2013). Customer satisfaction, loyalty and financial performance: A holistic approach of the Greek banking sector. International Journal of Bank Marketing, 31(4), 259-288.
Ladhari, R., Souiden, N., & Ladhari, I. (2011). Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image. Journal of Financial Services Marketing, 16(2), 111-124.
Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293-311.
Leninkumar, V. (2017). The relationship between customer satisfaction and customer trust on customer loyalty. International Journal of Academic Research in Business and Social Sciences, 7(4), 450-465.
Ofori, K. S., Boateng, H., Okoe, A. F., & Gvozdanovic, I. (2017). Examining customers’ continuance intentions towards internet banking usage. Marketing Intelligence & Planning, 35(6), 756-773.
Okada, E. M. (2005). Justification effects on consumer choice of hedonic and utilitarian goods. Journal of marketing research, 42(1), 43-53.
Overby, J. W., & Lee, E. J. (2006). The effects of utilitarian and hedonic online shopping value on consumer preference and intentions. Journal of Business research, 59(10-11), 1160-1166.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: a meta-analysis. Journal of Marketing, 70(4), 136-153.
Pham, M. T. (2004). The logic of feeling. Journal of Consumer Psychology, 14(4), 360-369.
Ryu, K., Han, H., & Jang, S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), 416-432.
Schoorman, F.D., Mayer, R.C. and Davis, J.H. (2007), An integrative model of organizational trust: past, present, and future, The Academy of Management Review, 32(2), 344-354.
Schwarz, N. (2012), Feelings-as-information theory, in Van Lange, P.A.M., Kruglanski, A. and Higgins, E.T. (Eds), Handbook of Theories of Social Psychology, Sage, Thousand Oaks, CA, pp. 289-308.
Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), Consumer trust, value, and loyalty in relational exchanges, Journal of Marketing, 66(1), 15-37.
Tho, N.D. (2011), Methods of scientific research in business. Social Labor Publishing.
Tho, N. D., & Trang, N.T.M. (2011), Market research syllabus. Labor Publishing.
Trong, H., & Nguyen, M.N.C. (2008), Textbook of Data Analysis with SPSS Episodes 1 & 2. Hong Duc Publishing, TP.HCM
Tweneboah-Koduah, E., & Farley, Y.D. (2015). Relationship between customer satisfaction and customer loyalty in the retail banking sector of Ghana, International Journal of Business and Management, 11(1), 249-262.
Voss, K.E., Spangenberg, E.R., & Grohmann, B. (2003). Measuring hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310-320.