Hanaysha, J., Abdullah, H. H., & Warokka, A. (2011). Service quality and students’ satisfaction at higher learning institutions: The competing dimensions of Malaysian Universities’ competitiveness. Journal of Southeast Asian Research, 1-10.

Hanaysha, J. R. M., Kumar, D., & Hilman, H. (2012). Service Quality and Satisfaction: Study on International Students in Universities of North Malaysia. International Journal of Research in Management, 2(3), 116-133

Hanaysha, J. R., Khalid, K., Mat, N. K. N., Sarassina, F., Ab Rahman, M. Y. B., & Zakaria, A. S. B. (2012). Transformational Leadership and Job Satisfaction. American Journal of Economics, 145-148.

Jumaev, M., Kumar, D., & Hanaysha, J. R. M. (2012). Impact of relationship marketing on customer loyalty in the banking sector. Far East Journal of Psychology and Business, 6(4), 36-55.

Jumaev, M., Hanaysha, J. (2012). Analaysis of Macroeconomic Factors Affecting the Inflow of Foreign Direct Investment in Malaysia. International Journal of Research in Computer Application & Management, 3(2), 25-33

Jumaev, M., Hanaysha, J., & Abaji, E. E. (2012). Finding the Determinants of Capital Structure: A Case Study of UK companies. International Journal of Research in Computer Application & Management, 2(2), 21-25

Hanaysha, J., Hilman, H., & Abd. Ghani, N. H. (2013). Assessing the Literature on Brand Equity: From Past, Present to Future. Australian Journal of Basic & Applied Sciences, 7(14), 488-499.

Hilman, H., Abd. Ghani, N. H., & Hanaysha, J. (2013). Relationship Quality as a Strategic Tool in Today's Turbulent Business World. Australian Journal of Basic & Applied Sciences, 7(14), 478-487.

Hanaysha, J., Hilman, H., & Abdul-Ghani, N. H. (2014). Direct and Indirect Effects of Product Innovation and Product Quality on Brand Image: Empirical Evidence from Automotive Industry. International Journal of Scientific and Research Publications, 4(11), 1-7.

Hilman, H., & Hanaysha, J. (2015). The Impact of Country of Origin on Relationship Quality: Empirical Evidence from Automotive Industry. Mediterranean Journal of Social Sciences, 6(2), 165-174.

Hanaysha, J., & Hilman, H. (2015). Strategic Effects of Product Innovation, Service Quality, and Relationship Quality on Brand Equity. Asian Social Science, 11(10), 56-72.

Hanaysha, J., & Hilman, H. (2015). The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment. Asian Social Science, 11(10), 94-104.

Hanaysha, J., & Hilman, H. (2015). Product Innovation as a Key Success Factor to Build Sustainable Brand Equity. Management Science Letters, 5(6), 1-10.

Hanaysha, J., & Hilman, H. (2015). Advertising and Country of Origin as Key Success Factors for Creating sustainable brand equity. Journal of Asian Business Strategy, 5(7), 141-152.

Hilman, H., & Hanaysha, J. (2015). The Impact of Advertising on Relationship Quality: Empirical Evidence from Malaysia. Research Journal of Applied Science, Engineering and Technology, 10(3), 253-261.

Mehmood, K. K., & Hanaysha, J. (2015). The Strategic Role of Hedonic Value and Utilitarian Value in Building Brand Loyalty: Mediating Effect of Customer Satisfaction. Pakistan Journal of Social Sciences (PJSS), 35(2), 1025-1036.

Hanaysha, J. (2016). The Importance of Product Innovation in Driving Brand Success: An Empirical Study on Automotive Industry. American Journal of Economics and Business Administration, 8(1), 35-43

Hanaysha, J. (2016). Examining the link between word of mouth and brand equity: A Study on international fast food restaurants in Malaysia. Journal of Asian Business Strategy, 6(3), 41-49.

Hanaysha, J. (2016). Testing the Effects of Employee Empowerment, Teamwork, and Employee Training on Employee Productivity in Higher Education Sector. International Journal of Learning and Development, 6(1), 164-178.

Hanaysha, J. (2016). Restaurant Location and Price Fairness as Key Determinants of Brand Equity: A Study on Fast Food Restaurant Industry. Business and Economic Research, 6(1), 310-323.

Hanaysha, J. (2016). Building Brand Equity through Customer Service: A Study on Restaurant Industry in Malaysia. Journal of Research in Business, Economics and Management, 5(5), 678-685.

Hanaysha, J. (2016). The Importance of Social Media Advertisements in Enhancing Brand Equity: A Study on Fast Food Restaurant Industry in Malaysia. International Journal of Innovation, Management and Technology, 7(2), 46-51.

Hanaysha, J. (2016). Testing the effects of food quality, price fairness, and physical environment on customer satisfaction in fast food restaurant industry. Journal of Asian Business Strategy, 6(2), 31-40.

Hanaysha, J. (2016). Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry. Journal of Research in Business, Economics and Management, 5(5), 686-693.

Hanaysha, J. (2016). Determinants of Job Satisfaction in Higher Education Sector: Empirical Insights from Malaysia. International Journal of Human Resource Studies, 6(1), 129-146.

Hanaysha, J. (2016). Work Environment and Organizational Learning as Key Drivers of Employee Productivity: Evidence from Higher Education Sector. International Journal of Human Resource Studies, 6(2), 1-13.

Hanaysha, J. (2016). Improving employee productivity through work engagement: Evidence from higher education sector. Management Science Letters, 6(1), 61-70.

Hanaysha, J., & Abdul-Ghani, N. H. (2016). The impact of product quality on relationship quality: Empirical evidence from automotive industry. International Journal of Organizational and Business Excellence (IJOBE), 1(1), 40-53.